General Management Studies for non-business students
Inhalt
The course covers different topics such as:
- Organisations and their structures
- Human Resource Management
- Marketing / Customer Relationship Management
- Leadership and Decision making (methods and processes, e.g. SWOT analysis)
- Business Strategies
The content will be designed according to the needs of the group.
A large part of the course will be based on the book “Best Practice – Ideas and Insights from the World’s Foremost Business Thinkers”.
Combination of live sessions with lectures, group work, discussions + material on learning platform AULIS
Zielgruppe
international students and other students of the non-business faculties
Zielsetzung
The module is designed for non-business students seeking insight into the world of business. It provides students with an introduction to general business issues and functions and offers the opportunity to add a business-oriented management component to their science, arts or engineering studies.
Methode
examination: tests + presentation
| Veranstaltungsnummer | 261-11807 |
| Beginn |
Mo., 20.04.2026, 11:00 Uhr |
| Ende | Mo., 13.07.2026, 15:15 Uhr |
| Maximale Teilnehmer:innenanzahl | 12 |
| Dauer | 11 Termine |
| ECTS-Punkte | 6 |
| Veranstaltungsort |
Campus Werderstraße Werderstr. 73, 28199 Bremen |
| Dozent:in |
Heiko de Beaufort
|
Veranstaltungstermine 11
| Nummer | Datum | Ort |
|---|---|---|
| 1 | Montag • 20.04.2026 • 11:00 - 15:15 Uhr | Campus Werderstraße |
| 2 | Montag • 27.04.2026 • 11:00 - 15:15 Uhr | Campus Werderstraße |
| 3 | Montag • 04.05.2026 • 11:00 - 15:15 Uhr | Campus Werderstraße |
| 4 | Montag • 11.05.2026 • 11:00 - 15:15 Uhr | Campus Werderstraße |
| 5 | Montag • 18.05.2026 • 11:00 - 15:15 Uhr | Campus Werderstraße |