General Management Studies for non-business students
Content
The course covers different topics such as:
- Organisations and their structures
- Human Resource Management
- Marketing / Customer Relationship Management
- Leadership and Decision making (methods and processes, e.g. SWOT analysis)
- Business Strategies
The content will be designed according to the needs of the group.
A large part of the course will be based on the book “Best Practice – Ideas and Insights from the World’s Foremost Business Thinkers”.
Combination of live sessions with lectures, group work, discussions + material on learning platform AULIS
Target group
international students and other students of the non-business faculties
Goal
The module is designed for non-business students seeking insight into the world of business. It provides students with an introduction to general business issues and functions and offers the opportunity to add a business-oriented management component to their science, arts or engineering studies.
Method
examination: tests + presentation
| Course number | 262-11925 |
| Start |
Mon, 02.11.2026, 09:00 |
| End | Mon, 01.02.2027, 13:00 |
| Maximum number of participants | 14 |
| Duration | 10 dates |
| ECTS-Points | 6 |
| Workshop location |
Online (Barrier-free accessibility) Campus Werderstraße Werderstr. 73, 28199 Bremen |
| Lecturer |
Heiko de Beaufort
|
Workshop dates 10
| Number | Date | Location |
|---|---|---|
| 1 | Monday • 02.11.2026 • 09:00 - 13:00 | Campus Werderstraße |
| 2 | Monday • 09.11.2026 • 09:00 - 13:00 | Campus Werderstraße |
| 3 | Monday • 30.11.2026 • 09:00 - 13:00 | Campus Werderstraße |
| 4 | Monday • 07.12.2026 • 09:00 - 13:00 | Online |
| 5 | Monday • 14.12.2026 • 09:00 - 13:00 | Online |