General Management Studies for non-business students
Content
The course covers different topics such as:
- Organisations and their structures
- Human Resource Management
- Marketing / Customer Relationship Management
- Leadership and Decision making (methods and processes, e.g. SWOT analysis)
- Business Strategies
The content will be designed according to the needs of the group.
A large part of the course will be based on the book “Best Practice – Ideas and Insights from the World’s Foremost Business Thinkers”.
Combination of live sessions with lectures, group work, discussions + material on learning platform AULIS
Target group
international students and other students of the non-business faculties
Goal
The module is designed for non-business students seeking insight into the world of business. It provides students with an introduction to general business issues and functions and offers the opportunity to add a business-oriented management component to their science, arts or engineering studies.
Method
examination: tests + presentation
| Course number | 261-11807 |
| Start |
Mo., 20.04.2026, 11:00 |
| End | Mo., 13.07.2026, 15:15 |
| Maximum number of participants | 12 |
| Duration | 11 dates |
| ECTS-Points | 6 |
| Workshop location |
Campus Werderstraße Werderstr. 73, 28199 Bremen |
| Lecturer |
Heiko de Beaufort
|
Workshop dates 11
| Number | Date | Location |
|---|---|---|
| 1 | Montag • 20.04.2026 • 11:00 - 15:15 | Campus Werderstraße |
| 2 | Montag • 27.04.2026 • 11:00 - 15:15 | Campus Werderstraße |
| 3 | Montag • 04.05.2026 • 11:00 - 15:15 | Campus Werderstraße |
| 4 | Montag • 11.05.2026 • 11:00 - 15:15 | Campus Werderstraße |
| 5 | Montag • 18.05.2026 • 11:00 - 15:15 | Campus Werderstraße |